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Lifeback Tracker / #mindhealthchallenge infographic flyer

The Brief:
Anthony Hart Рthe driving force behind Lifeback Tracker and #mindhealthchallenge Рthrew down a challenge of a different kind when he asked me to come up with some promotional material. The problems he wanted solved were how to describe his unique, innovative program in a nutshell, and then how to promote it to his potential clients Рbusinesses of all sizes.

The Design:
After talking with Anthony at length about the project, and reviewing the in-depth literature he already has in place, I decided to distill this into a set of 2 A4 flyers – one explaining what the #mindhealthchallenge is, and another promoting its benefits to business owners. I felt that keeping the flyers simple and direct was key to the delivery of a strong message.

By breaking the ‘explanation’ flyer into 3 simple questions – “what”, “how” and “who” – I was able to provide a promotional tool that addresses¬†client’s initial questions effectively.

For the ‘benefits’ flyers I opted to design a series of infographics outlining some facts and figures relating to mental health and its cost to Australian business.

Using a fun, informal typeface, bright colours and hand drawn graphics gives these flyers a friendly, accessible feel without diminishing the serious subject matter. Creating the infographics as discrete panels also means this design works even harder for my client Рthe panels can be broken up and used separately as social media posts, slides or to illustrate and break up text in brochures or reports.